Who we are
Founded in 2012 as Automotive Photography Service (APS), Xcite Advertising (Xcite™) is a proudly 100% Australian-owned company with offices in Brisbane, Townsville, Cairns, Melbourne, Sydney, Wollongong and Perth. What began as a family-run venture spanning opposite ends of Queensland has evolved into a nationally trusted multi-media enterprise driven by passion, precision, and progress.
Our mission
We specialize in videography and photography solutions for the automotive industry, combining cutting-edge technology with deep industry insights to deliver scalable, high-impact media services. Whether it’s for dealerships, inventory platforms, or individual sellers, Xcite™ is built to perform wherever you need us.
What we do
1. Videography Software as a Service (VSS)
Our flagship videography solutions are delivered via a subscription-based model, powered by our own managed services infrastructure. Built on the Cloud Platform Services (CPS) paradigm, these tools are flexible, secure, and designed to integrate seamlessly into your business operations.
2. Automotive Photography Solutions
We tailor each project to match your unique requirements. By aligning your goals with our proven formula, we deliver high-quality imagery that integrates with leading third-party platforms resulting in cost-effective solutions, reduced risk, and long-term relevance.
3. XciteCars.com.au – Our Classifieds Platform
Our inventory portal connects buyers and sellers through an intuitive, feature-rich platform designed to make vehicle discovery simple and satisfying. Expect a shopping experience that’s sleek, informative, and worthy of today’s consumers—whether you’re browsing or listing.
Vehicle Photography
We achieve this service, by processing your particular solutions requirement to fit in with our own base formula, then uploading our results to other complimentary 3rd party services. The outcome is a solid based solution with measurable and manageable risk levels alongside quantifiable cost savings. A win/win project scenario that remains relevant for the lifetime of your relationship with us. XciteCars.com.au Is an online automotive marketing and classifieds website that connects buyers with sellers. The Xcite™ team will continually develop tools and website features that will give both consumers and dealers –
How we work
Innovation is at the heart of everything we do. With over 20 years of ongoing research and software development behind us, our approach is driven by process, professionalism, and performance. We’re advocates for outcome-based solutions that add real value from dealership to driveway.
Why Choose Us?
Proven experience across Australia’s automotive landscape
Custom-fit media solutions backed by tech excellence with speed to market at the forefront of everything we do
Dedicated to making vehicle shopping fun, fast, and fuss-free
Millions of listings nationwide supported by immersive video experiences
Xcite™ is more than a service provider. We’re a trusted partner in powering the automotive market through speed, precision, and innovation. With fast turnarounds, scalable tech, and immersive media solutions, we help brands move at the pace of their ambition.
